Sheltering from the Storm. . .

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With Whole Foods?

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This billboard at Whole Foods (Winter Park) cracked me up. Really, is WFM where you’d go to buy your hurricane preparedness items? There just might be cheaper sites for bottled water and dry food. But for WFM, a brilliant strategy to get in on that disaster preparedness consumer action.

(Interesting, in itself, that preparing for a crisis is also a consumer event.)

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Waiting on a Phone. . .

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IMG_1267The line outside the Apple Store at the Altamonte Mall, Day 2 of the i phone 6. No further comment necessary, really. . .

Except to say, why so important to be first? There’s something worth some reflection. It’s not as though Apple were GIVING AWAY iphones at the end of the line.

You can read about the first-day fanaticism here. . .

http://www.orlandosentinel.com/business/os-iphone-6-goes-on-sale-20140919-story.html

I say, Life’s too Short.

Trader Joe’s Aesthetic of Social Consciousness

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IMG_1232Trader Joe in Winter Park reassures its shoppers that it “pays it forward.” With its trademark typeface, TJ manages to be both cute and socially conscious at the same time. Strategically located outside the bathrooms, this sign reassures consumers that the store is socially conscious. Indeed, a social conscience is part of the store’s brand. Values and ethics are part of what’s for sale (which is certainly better than not having values and ethics at all).