Sheltering from the Storm. . .

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With Whole Foods?

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This billboard at Whole Foods (Winter Park) cracked me up. Really, is WFM where you’d go to buy your hurricane preparedness items? There just might be cheaper sites for bottled water and dry food. But for WFM, a brilliant strategy to get in on that disaster preparedness consumer action.

(Interesting, in itself, that preparing for a crisis is also a consumer event.)

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