Trader Joe’s Aesthetic of Social Consciousness

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IMG_1232Trader Joe in Winter Park reassures its shoppers that it “pays it forward.” With its trademark typeface, TJ manages to be both cute and socially conscious at the same time. Strategically located outside the bathrooms, this sign reassures consumers that the store is socially conscious. Indeed, a social conscience is part of the store’s brand. Values and ethics are part of what’s for sale (which is certainly better than not having values and ethics at all).

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